Generate personalized media pitches, press release follow-ups, and journalist outreach that earn coverage, not just inbox placement.
Common email challenges for pr professionals.
Reporters receive hundreds of pitches daily. Unless your subject line and opening sentence demonstrate you know their beat and why your story matters to their audience, it's gone.
When a journalist receives the same pitch that went to 500 other reporters, your credibility is damaged. They remember, and they won't open your next email.
You sent the press release, but no one covered it. Following up requires a different angle for each journalist based on their recent coverage and audience.
Identifying the right journalists, understanding their beat, reading their recent articles. The research alone takes hours before you write a single pitch.
Real use cases that save hours every week.
Pitch stories to journalists with emails that reference their recent coverage, beat focus, and publication audience.
Follow up on press releases with personalized angles tailored to each journalist's specific interest and audience.
Invite media to events and product launches with personalized emails that explain why the event matters to their specific beat.
Offer your clients as expert sources for trending stories, with pitches tailored to each reporter's current coverage.
Here's what an AI-generated email looks like for pr professionals.
Four simple steps to personalized email at scale.
Upload journalists and editors with their name, email, publication, beat, and notes about their recent coverage.
Describe the story, why it matters, key data points, and available assets (interviews, data, visuals).
Each pitch connects your story to the journalist's specific beat and references their recent work, demonstrating genuine research.
Send pitches when journalists are most likely to be planning stories. Avoid Monday mornings and Friday afternoons.
Common questions from pr professionals.
See how PersonaSend works for other professions.